The Setup
You're an entrepreneur funding a project that costs $800 today.
Next year it pays $1,400 (50% chance, strong economy) or $900
(50% chance, weak economy). With
rU = 15%, its PV is $1,000.
Your goal: choose how to finance the $800 investment
— how much debt vs. equity to issue — to maximize your profit today.
The market will price your securities fairly (based on their cash flows and risk).
rf = 5%
β = 1.0
MRP = 10%
rU = 15%